DJ Khaled, Gatorade and Jordan Brand are all part of the partnership Miami Heat super fan DJ Khaled has coined the phrase “We The Best.”
The same can be said about Gatorade and the Jordan Brand. On Wednesday, the three entities announced a partnership. They all joined for the launch of Gatorade iD, “a free membership platform with exclusive benefits.”
According to a press release, “it gives all members and athletes access to personalized equipment, limited drops and rewards.” One of the capsule collaborations is called “Gatorade x DJ Khaled,” which becomes available at Gatorade.com for purchase exclusively for Gatorade iD members Feb. 8 during Super Bowl week.
Among the products available are a DJ Khaled-designed Gx Bottle, Gatorade Towel and Jordan Brand hoodie.
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