Texas Tech Unveils Ambitious $1.3 Billion Renovation to Jones AT&T Stadium, Setting a New Benchmark in College Football
In a move that is set to redefine the landscape of college football, Texas Tech University has announced a historic $1.3 billion renovation of Jones AT&T Stadium. This extensive transformation aims to revolutionize the fan experience while positioning the Red Raiders’ home as a leader in stadium innovation, comfort, and game-day entertainment. With a mix of advanced technology, expanded seating, and high-end amenities, the project represents one of the largest investments in college athletics infrastructure in recent memory.
A centerpiece of the renovation is the dramatic expansion of the stadium’s south end zone, which now houses a massive four-story structure encompassing over 300,000 square feet of new space. This addition significantly boosts the stadium’s seating capacity while offering new premium options that cater to fans seeking luxury experiences. Among these are field-level club areas, high-end suites, and new lounge spaces that provide modern comfort, exclusive services, and unmatched views of the field.
Beyond seating, the project introduces extensive technological upgrades. A cutting-edge high-resolution video board and an upgraded LED lighting system will deliver dazzling visuals and immersive light shows during games. These features will work in sync to energize the crowd and create an unforgettable atmosphere that rivals professional stadiums. The new digital infrastructure ensures every fan remains connected and engaged, whether watching a replay, sharing highlights, or enjoying real-time stats.
The game-day experience is also being reimagined for convenience and flow. With redesigned entry points and a new “tap and go” ticketing system, fans will be able to enter the stadium more quickly and efficiently. Previously obstructed pathways have been removed, enabling smoother movement around the concourse and easier access to concessions, restrooms, and seating areas. This improved accessibility is part of Texas Tech’s goal to create a more inclusive and welcoming environment for all fans.
To match the tech-forward approach, the stadium will feature upgraded concession areas offering faster service and more diverse food and beverage options. New lighting and sound enhancements will ensure every seat—whether in the end zone or the upper deck—feels like the best seat in the house. The stadium is being designed not just as a sports venue, but as a high-energy entertainment destination.
This monumental renovation reflects Texas Tech’s commitment to excellence, not just on the field but in every facet of the collegiate athletic experience. The university’s investment underscores its ambition to compete at the highest levels of college sports, offering players elite facilities and providing fans with world-class amenities.
Once completed, Jones AT&T Stadium will stand as a beacon of innovation and a symbol of Texas Tech’s pride and progress. From its sleek new design and expanded capacity to its advanced technology and fan-first upgrades, this renovation reaffirms the Red Raiders’ place in the national spotlight and sets a new gold standard for college football stadiums across the country.
